LenderNet’s years of experience can help you focus and shape strategies, tactics and goals for success.

Strategic Planning

Implementation of the major goals and initiatives taken by a company’s top management are based on consideration of resources and an assessment of today’s internal and external mortgage business environment. In the aftermath of the financial crisis and with new regulations on mortgage technology systems, many companies have to rethink on how their businesses can be conducted more efficiently. This is where Strategic Planning comes into play, and thus, will be able to contribute to the success of your mortgage business. Strategic Planning is often describes as involving two major processes: Formulation and Implementation of strategy.


The LenderNet team is skilled in the formulation of various strategies by analyzing the environment in which your company operates, then presenting a series of strategic proposal on how your company will compete. LenderNet’s analysis includes the following:

  • What is the company’s business?

  • Who is the target customer for the organization's products and services?

  • Where are the customers and how do they apply?
  • What is considered "value" to the customer?

  • Which businesses, products and services should be included or excluded from the portfolio of offerings?

  • What is the geographic scope of the business?

  • What differentiates the company from its competitors in the eyes of customers and other stakeholders?

  • Which skills and capabilities should be developed within the firm?

  • What are the important opportunities and risks for the organization?

  • How can the firm grow, through both its base business and new business?

  • How can the firm generate more value for investors?

The answers to these and many other strategic questions result in the company's strategy and a series of specific short-term and long-term goals or objectives and related measures. Formulation ends after the company decides on the Strategic approach, which are then turns into a series of goals/objectives and measures for the company to pursue.


The second major process of strategic management is implementation, and the alignment and mobilization efforts towards the objectives. Implementation success results in how the organization's resources are structured, leadership oversight, effective communication, incentives, and monitoring mechanisms to track progress towards objectives.

LenderNet's team can manage and execute the strategic decisions regarding the organization's resources (i.e., people, process and IT systems).